There is a new risk making it’s way to a project near you. The risk of risk aversion is motivated by the belief that it is better to never try than to try and then fail. This is the prevailing career protectionist attitude. It is based on the belief that failure in an organization is not acceptable and tantamount to career suicide. Management in large organizations may express their frustration and lack of confidence in the efficacy of innovation initiatives (http://www.accenture.com/us-en/Pages/insight-low-risk-innovation-costly.aspx?c=mc_prposts_10000040&n=otc_1013). However, the fault probably lies primarily with them and the corporate cultures they encourage (http://www.guardian.co.uk/media-network/media-networkblog/2013/feb/01/reasons-fail-business-model-innovation).